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Meta Expands WhatsApp Status Ads: What It Means for Marketers

  • Writer: Raj Parmar
    Raj Parmar
  • Sep 27
  • 1 min read

In a recent update, Meta combined click-to-message features with Status ads to make WhatsApp an even more powerful advertising platform. What does that signify? Now, advertisements will appear in users' "Updates / Status" section on WhatsApp, and tapping them will launch a direct chat with your company.


This expands on the Status ads that Meta first introduced, but it gives brands a more streamlined method of reaching out to potential clients.


Meta’s latest update makes WhatsApp a stronger advertising channel. With Status Ads now linked to chat, brands can engage faster, reduce friction, and boost conversions.

Why This Change Matters

  • Deeper engagement: Rather than just showing a static ad, Status ads now lead straight into conversation, encouraging more direct interaction.

  • More ad placement options: Businesses can now run ads that live within WhatsApp’s “Updates” tab not just Facebook or Instagram broadening reach.

  • Better conversion path: Since the ad leads directly to chat, you skip friction. Users don’t have to leave WhatsApp or go through multiple steps.


What You Can Do With This Update

  1. Set up click-to-message Status ads: Show your promotions or offer in WhatsApp Status; people tap and chat with your business immediately.

  2. Use as a conversational ad: Ask questions or run offers that require user input. WhatsApp chat becomes part of the funnel.

  3. Monitor performance & A/B test: Compare how well Status → chat works vs traditional ads. Use this data to refine messaging or placements.


Bottom Line:

With Meta’s update, WhatsApp is no longer just a messaging app, it’s becoming an ad channel you can use to start conversations directly. For brands, that means more options to reach people, better engagement, and fewer steps between seeing an ad and taking action.

 
 
 

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